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Tourism Trade Ready: SPARK POP’s Path to Global Reach

As we pass the halfway mark of 2024, families are settling into a groove, and with spring just around the corner, it’s the perfect time to start planning your next family adventure. Australia’s capital cities are buzzing with exciting new attractions that promise unforgettable experiences for all ages.
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SPARK POP Founder Completes Australian Tourism Export Council’s 'Tourism Trade Ready' Program

Melissa Soutar, Founder of SPARK POP, is thrilled to announce the successful completion of the Australian Tourism Export Council’s 'Tourism Trade Ready' program. This achievement is a key step in preparing SPARK POP to attract both domestic and international travellers to experience the very best of family-friendly Australia.

The completion of this program was made possible through the support of the Queensland Government’s Tourism Business Capability Subsidy, which enabled Melissa to access valuable training to strengthen SPARK POP’s international appeal.

“The 'Tourism Trade Ready' program has been instrumental in enhancing our strategic outlook and approach to the international market. I’m excited to apply the knowledge and skills gained to forge meaningful partnerships with Australian operators and industry to create unforgettable experiences for families visiting Australia,” said Melissa Soutar.

The training provided Melissa with in-depth knowledge of Australia’s tourism marketplace, including export trade strategies to appeal to international visitors. Equipped with insights into global customer bases, SPARK POP is now better positioned to work effectively with trade partners and expand its reach.

Melissa looks forward to using this expertise to boost SPARK POP’s value proposition, drive partnerships and sales, and contribute to the growth of Australia's tourism export market by attracting international families to explore and enjoy the country.

 

Queensland

Here in Queensland this year will continue to be about captivating lands and worlds exciting and captivating children, parents and grandparents alike! These are those experiences that will create everlasting memories.

Experience the magic of the
Wizard of Oz at Movie World

Gold Coast
| December 2024

It’s been 85 years since the musical fairytale movie The Wizard of Oz made its mark on the silver screens and has never looked back!  Follow the Yellow Brick Road to the new Wizard of Oz precinct.

This spectacular new addition to Warner Bros. Movie World will hit those flashback buttons for parents and make little eyes light up! With 96cm and 4-year-old requirements, this one is perfect for our pre-primary and primary-aged kids who often miss out. The world-first Wizard of Oz precinct features two family-friendly coasters: The Flight of the Wicked Witch, a thrilling suspended family coaster with a 454-meter-long track and speeds up to 67 km/h, and Kansas Twister, a family boomerang racer with dual racing tracks and speeds up to 58 km/h.

Guests will get to immerse yourself in the magic of The Wizard of Oz with projection mapping, stunning sculptures, and facades as you follow The Yellow Brick Road to the Land of Oz. Designed with low height and age restrictions, these high-capacity attractions are set to provide a magical experience for all ages.

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The Wizard of Oz – Movie World on the Gold Coast
CURRENT
PROMOTIONS
Below are currently some of Spark Pop’s current promotions. Hurry you better book in quick!
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Gold Coast

The Wizard of Oz at Movie World

Great for Ages 6-13.
Frame 756
Gold Coast

The Wizard of Oz at Movie World

Great for Ages 6-13.
Frame 756
Gold Coast

The Wizard of Oz at Movie World

Great for Ages 6-13.
Sydney

Here in Sydney this year will continue to be about captivating lands and worlds exciting and captivating children, parents and grandparents alike! These are those experiences that will create everlasting memories.

It’s Playtime at Immersive
Gamebox

Sydney
| Open Now

With 29 locations worldwide and over 1 million players, this new dimension of fun is taking off! Recently opened in Darling Harbour, Sydney, you’ll be among the first in Australia to experience the future of immersive social gaming. Ready for good times? Immersive Gamebox is the place for you.

In this unique social gaming experience, your body is the controller. With motion tracking, projection mapping, touch screens, and surround sound, each Gamebox is an interactive smart room designed to offer immersive experiences from popular games, such as Squid Games, Black Mirror Careers, Tetris 1991, Angry Birds, Paw Patrol, Ghostbusters and more.

Suitable for all ages and experience levels, this attraction is perfect for families looking to bond over innovative games and challenges.

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Immersive Gamebox – Darling Harbour, Sydney

Which of these new attractions are you most excited to visit with your family? Let us know in the comments!

These epic new attractions across Australia are perfect for families seeking fun and memorable experiences. From the immersive world of Bluey to the adventurous rides of Wizard of Oz, there’s something for everyone.

Ready to make memories?
Book your family’s adventure now with SPARK POP!

GET 10% OFF YOUR
FIRST BOOKING