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Families are changing how they travel.

SPARK POP is building the platform helping them discover what matters.

Partner with Australia’s growing family experience platform connecting experience operators, destinations, and tourism partners with modern families seeking connection, play, and meaningful experiences.

SPARK POP Partners Gif

Why families choose SPARK POP

Today's families don't want more noise. 
They want trusted recommendations, and easier ways to discover what's worth their time.

SPARK POP helps families:
✨ Discover experiences beyond screens and shopping centres
✨ Explore Australia through curiosity and connection
✨ Choose memories over more stuff

The Family Experience Market is Booming

Australian families are prioritizing experiences over products—and they're willing to pay for them. Here's what the data shows:

$23.6 billion

Additional spending by Australian parents on family travel annually

12.41% CAGR

Family travel growth rate (2023-2028)—highest among all tourist segments

47% increase

Multigenerational family trips since 2024

92% growth

Homeschooling families since 2020—with weekday availability

$5.9 billion

VFR (Visiting Friends & Relatives) travel spending—23% above pre-pandemic levels

62% of parents

Choose destinations based on their children's interests

The opportunity is clear: Families are actively searching for experiences, and SPARK POP connects you with them at the exact moment they're ready to book.

Partner Benefits

Gain a competitive edge by elevating your brand to reach millions of Australians with SPARK POP.

  • Reach high-intent family audiences

    Connect with modern families actively searching for meaningful experiences across Australia. 

  • Increase discovery beyond your local region

    Become part of a national platform designed to inspire travel and exploration. 

  • Align with a trusted family-first brand 

    Position your experience alongside curated operators focused on quality, connection, and play. 

  • Benefit from multi-channel exposure

    Gain visibility through SPARK POP’s website, social media, campaigns, guides, and seasonal content. 

SPARK POP Gift Card In-Store

Where Your Experiences Shine

Category - Experiences

Experiences

From thrilling animal encounters to exciting go-karting adventures and mummy-and-me pampering, your experience has a place to shine! With listings sorted by age, location, and category, we make it easy for families to discover and instantly book your offerings.

Join Australia's largest collection of family-friendly experiences and connect with an audience eager to book and gift unforgettable moments.

DISCOVER
Category - Parties

Parties

Be the top choice for parents planning the perfect party. 

With SPARK POP, your listing connects with families searching for venues that match their child's unique interests. Advanced filters by age, location and theme make it easy to stand out, while flexible payment options for group bookings or with their SPARK POP Gift Card seal the deal. 

Enjoy extra visibility through our content marketing and social promotion.

DISCOVER
School_Holidays[1]

Holiday Programs

Be the go-to options for parents and carers planning school holiday fun. Whether it's drop and go, or stay and play, showcase your available programs to attract last minute planners.

Plus, SPARK POP Gift Card holders are actively looking and booking holiday programs, taking the opportunity to try something new, and giving your listing even more exposure.
 
DISCOVER

Trusted by 300+ Operators

Merlin Entertainments
Go Ride a Wave logo
EVENT Cinemas
Blueys World Brisbane (2)
ArtVo
VRTP
Aquaduck-1
iFly (3)
The Ginger Factory-1
Trevena Glen
Gold Coast Wake Park
Epic Ocean Adventures
Mary Valley Rattler-1
Otao Kitchen
Entermission
Adventure Clues
Hunter Valley Horses (3)
Corin Forest (2)
Yura Tours
Ninja Parc
"Pampered Princess is thrilled to partner with SPARK POP. Our listing has provided our business with visibility and new customers, helping us to create more sparkly experiences for families local to the Gold Coast and nationwide."  
Pampered_Princess_Logo_Pink
David Luckman, Owner
Pampered Princess

Get the Full Picture

👉Complete market data on the family experience boom
👉Partnership terms and commission structure 
👉 How our platform integrates with your booking system 
👉 Case studies from operators already seeing results
👉 Step-by-step onboarding process.

Steps to Join

Application

Have an amazing experience that will make kids and families feel courageous, get curious, get active or be inspired? 

Review

All operators are carefully reviewed to ensure suitability for our family audience. We assess experience quality, booking system compatibility, and category fit. Following successful review, we'll send you a partnership offer within 48 hours. 

On Boarding

Submit your business information and rates. Your listing is created incorporating requirements and booking platform. 

Listing goes LIVE!

FAQs

What is SPARK POP?

SPARK POP is a marketplace, a reseller of activities, attractions, tours, events and entertainment for children and families.

SPARK POP makes it easy and fun for families and carers to discover, book, and gift fun, adventure and connection wherever they are.  

 

How much does it cost?

There is no cost for listing your experiences on the platform. 

If your business is looking for a referral listing, there are annual subscriptions available. Learn more here. 

How and when do I get paid?

Payment for any bookings are made in the first week of each month less commission.

What is the Commission Fee for?

The commission fee covers platform development, operation and marketing.

How do Customers find SPARK POP?

Content, SEO, paid advertising, social media, partnerships, gift card distribution and PR. Community events like school fetes, sustainability fairs, working with local partners and ambassadors, and other likeminded businesses. 

What Booking Systems do you work with?

We seamlessly integrate with booking systems worldwide including FareHarbor, Ingresso, Bookeo, Rezdy, Roller. 

What Type of Operators do you Work With?

We partner with tours, activities, attractions, events, party venues, and school holiday program providers across Australia. From major theme parks to boutique experiences, homeschool workshops to adventure operators—if you serve families with children aged 0-16 and use a modern booking system, we'd love to explore a partnership.

FareHarbor
Rezdy 200
ATDW
Roller Software

Compare SPARK POP to other Channels


 

SPARK POP

ONLINE ADVERTISING

OFFLINE ADVERTISING

COST STRUCTURE
Friendly Commission
or annual subscription
High upfront costs for ad spend, creative, and
ongoing resource.
High upfront cost for production, printing, and placement.

TECHNICAL KNOWLEDGE
Minimal, platform and marketing managed
by SPARK POP.
High, requires expertise in ad platforms, bidding strategies and analytics.
Low to moderate, medium dependent.

MARKETING REACH
Targeted, niche family and experience
market.
Broad, can be targeted but often wide audience.
Localised.

SEO BENEFITS
Elevated through strategic activations
and content.
Moderate, can drive traffic but ongoing
effort required
Nil.

TIME TO GET STARTED
Fast, with integration with existing
booking systems.
1-2 days, pending approvals.
2-4 weeks, due to design and production
requirements and logistics.

 

Industry Insights