Bluey's Adventure Weekend is Here

Bluey's Adventure Weekend is Here. Two Days. Infinite Memories. Zero Planning Stress.

October 20, 2025

Melissa Soutar

The Play Crisis is Real (And we're doing something about it)

Here's a stat that stopped us in our tracks: 94% of Australian parents believe play is essential for their children's development. Yet only 45% of kids play outdoors most days. Why? Time constraints. Safety concerns. Cost. Uncertainty about how to play with their kids. And honestly? Two-thirds of parents find playing with their child hard or boring. That gap, between what parents know their kids need and what actually happens is exactly why we created Bluey's Adventure Weekend.

What We Heard from Families

Over the past year, we've been listening and watching Aussie families. The same conversation keeps coming up:

"I want quality time with my kids, but I don't have the energy to plan it. Can you just... make it easy?"

Working parents wanted:

✅ Screen-free, imagination-led experiences
✅ Stress-free itineraries (someone else does the planning)
✅ All-inclusive pricing (no hidden costs)
✅ Memories that actually stick
✅ Connection time with their kids

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Introducing Bluey's Adventure Weekend

Presented by SPARK POP x Amazing Co

Bluey's Adventure Weekend is a two-day, all-inclusive family experience designed to spark imagination, connection, and joy for Brisbane families with children aged 2–9 years.

It's not just an activity. It's permission to slow down. It's a chance to see the world through your children's eyes. It's memories that matter.

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Day 1: Playtime at South Bank – Stories Become Memories

Your adventure begins in Brisbane's iconic South Bank, where Bluey comes to life.

Your family will:

Follow an interactive Bluey Quest with themed challenges and discoveries
Picnic by the river (we've picked the location, planned the timing—you just show up)
🎡 Experience the iconic Wheel of Brisbane together
Explore playgrounds and discover hidden moments of play
🍰 Celebrate with a happy dessert (because every adventure needs a sweet ending!)

No planning required. No "what do we do next?" moments. We've handled it all.

- adventure is right here all year round.

TIME TO PLAY

Day 2: Step Inside Bluey's World Brisbane – Best Day

Next stop: Bluey's World Brisbane, the brand-new immersive experience at Northshore Pavilion.

Your family will:

Step right into Bluey's home (exactly as your kids have imagined it)
Play interactive games and explore immersive rooms
Uncover surprises around every corner
🏆 Complete your quest and collect prizes
💙 Experience those magical "for real life" moments as your kids' eyes light up

This is the kind of experience they'll talk about for years.

TIME TO PLAY

The Real Value What You're Getting

Bluey's Adventure Weekend brings together everything your family needs for two days of stress-free play and connection.

Your experience includes: curated activities plus a family picnic, ice cream and morning tea, entry to the iconic Wheel of Brisbane, an interactive digital gameplay guide and printed activity booklet, full entry to Bluey's World Brisbane, and a special prize to celebrate completing your quest plus the complete curation, planning, and organization that removes all the logistics from your shoulders. That's $735 worth of experience, meals, activities, and memories—all organized, all-inclusive, and all designed to remove the planning stress so you can simply show up and connect.

TIME TO PLAY

What Real Families are Saying

We tested this with early families, and the feedback has been incredible:

"We had the best time ever! My kids are still talking about it. The planning was so easy, and they had so much fun. We're already thinking about our next adventure." — Augusta, Noosa

"As a working parent, I loved that everything was organized. No stress, just quality time with my family. This is exactly what we needed." — James T., Brisbane

"My 4-year-old is obsessed with Bluey, and this experience brought her world to life. Priceless memories for sure." — Emma & family, Brisbane

Bluey's Adventure Weekend is perfect for you if:

You're a working parent who wants quality family time without the planning headache
Your kids are Bluey fans (or you want them to have an amazing adventure regardless!)
You value experiences over possessions
You want memories that actually stick
You're looking for screen-free, imagination-led play
You want to give a meaningful gift this holiday season

BOOK NOW

We believe moments matter more than possessions.

We believe families deserve quality time that doesn't require a PhD in logistics. And we believe play - real imaginative, screen-free play is one of the greatest gifts we can give our kids.

We heard families ask for help. So we partnered with Amazing Co to create something truly special.

Bluey's Adventure Weekend removes the barriers to meaningful play. No planning. No stress. Just connection, imagination, and memories that last.

Book your family’s adventure now with SPARK POP!

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